How an Emerging Cosmetics Brand Entered China With Low Risk Using Live Commerce and the Right Network

IMI-Asia

Published on: 09/02/2026

A case study examining how an emerging cosmetics brand tested the China market entry using live commerce, consignment models, and local platforms.

FMCG Market Entry ChinaChina Go-To-Market StrategyIMI-Asia Case StudyCross-Border E-Commerce ChinaChina Market EntryChina Social CommerceChina Consumer Behaviour

How a Silicon Valley EV Supplier Entered China And Why ‘Know Who’ Beat ‘Know How’

IMI-Asia

Published on: 19/01/2026

Discover how a Silicon Valley EV supplier scaled in China using trust, local partners, and strategic relationships over technical know-how.

EV Supplier ChinaChina Market EntrySilicon Valley StartupsRelationship-Led StrategyCross-Border BusinessEV Battery ComponentsKnow Who vs Know How

China's Multi-Platform Digital Ecosystem: Why Modern Brands Must Orchestrate, Not Specialize

IMI-Asia

Published on: 04/12/2025

China’s digital landscape is a multi-platform ecosystem where several giants dominate each vertical. Discover why brands must orchestrate across platforms, how this environment works, and what strategies succeed in China’s fragmented digital market.

China Digital MarketingChina Multi-Platform StrategyDouyin MarketingRED MarketingChina Consumer InsightsDigital Ecosystem ChinaCross-Platform Marketing ChinaChina Market EntryWeChat Business

Forward Annual Magazine 2025 End: How IMI-Asia Prepares Members for a Transforming Global Economy in 2026

IMI-Asia

Published on: 24/11/2025

Discover how IMI-Asia prepares members for a transforming global economy in 2026. Explore trends in investment migration, AI-driven growth, and strategic opportunities across Asia. Forward Annual Magazine 2025 End insights for business leaders and SMEs.

Investment MigrationCross-Border EconomyChina Marketing StrategyStrategic PartnershipsGlobal Business OutlookAsia Economic Trends