Case Study

How an Emerging Cosmetics Brand Entered China With Low Risk Using Live Commerce and the Right Network

IMI-Asia

Published on: 09/02/2026

A case study examining how an emerging cosmetics brand tested the China market entry using live commerce, consignment models, and local platforms.

FMCG Market Entry ChinaChina Go-To-Market StrategyIMI-Asia Case StudyCross-Border E-Commerce ChinaChina Market EntryChina Social CommerceChina Consumer Behaviour

How a Silicon Valley EV Supplier Entered China And Why ‘Know Who’ Beat ‘Know How’

IMI-Asia

Published on: 19/01/2026

Discover how a Silicon Valley EV supplier scaled in China using trust, local partners, and strategic relationships over technical know-how.

EV Supplier ChinaChina Market EntrySilicon Valley StartupsRelationship-Led StrategyCross-Border BusinessEV Battery ComponentsKnow Who vs Know How

China's Multi-Platform Digital Ecosystem: Why Modern Brands Must Orchestrate, Not Specialize

IMI-Asia

Published on: 04/12/2025

China’s digital landscape is a multi-platform ecosystem where several giants dominate each vertical. Discover why brands must orchestrate across platforms, how this environment works, and what strategies succeed in China’s fragmented digital market.

China Digital MarketingChina Multi-Platform StrategyDouyin MarketingRED MarketingChina Consumer InsightsDigital Ecosystem ChinaCross-Platform Marketing ChinaChina Market EntryWeChat Business

Human Relationships vs. AI: Why Trust Drives Success in High-Value Markets

IMI-Asia

Published on: 25/10/2025

As AI reshapes industries, one truth remains firm: relationships still drive results. Explore why human trust remains the most valuable asset in high-value markets like finance, insurance, and global services.

Human Relationships in BusinessHigh-Value MarketsTrust in SalesRelationship-Based MarketingAI and Human ConnectionFWD Insurance Case StudyFinancial Adviser StrategyEmotional Intelligence in Business